IRMEJA
A CELEBRATION OF
IDENTITY IN MOTION.
IRMEJA — meaning step, movement, and progression — is more than a runway presentation. Rooted in Ethiopian culture yet shaped by global influence, it represents the journey of creatives and stories moving across borders without losing their origin.
Set against a cinematic atmosphere, visionary designers come together to create a space where tradition meets modern luxury. It is an experience that highlights global identity through fashion, art, and storytelling — presenting African creativity on an international stage.
IRMEJA stands as a symbol of progression: a step forward for fashion, a step toward global collaboration, and a step into a new era of cultural expression.
HAMEK
HAMEK
“Bold color, expressive stripes, and tailored intention.”
Founded by Haymanot Honelgn, HAMEK is a contemporary Ethiopian fashion label built around color, stripes, and modern tailoring. Using handwoven textiles, the brand creates bold yet wearable pieces that turn everyday dressing into a form of self-expression.
HAMEK adds its bold, color-driven vision to the nine-house lineup at IRMEJA.
EYUTOPIAN LETARIC
EYUTOPIAN LETARIC
“Heritage turned into structure, spirituality into silhouette.”
Founded by Eyutopian Hailemariam, Eyutopian Letaric is a new fashion brand inspired by Ethiopian culture, architecture, spirituality, and history. It tells the stories of Ethiopia — its past, present, and future — through contemporary fashion.
Eyutopian Letaric takes the runway at IRMEJA, one of nine houses in the lineup.
HALLERINA
HALLERINA
“Sculpting luxury from the weightlessness of feathers.”
Founded by Sebrina Tsegaye, Hallerina is an Ostrich Feather Couture house, its name a blend of the founder's and her mother's names, introducing Ethiopia's first luxury ostrich feather brand. Each piece is meticulously crafted into striking, high-fashion statements of elegance and allure.
Hallerina brings its rare craft to IRMEJA, standing among nine houses this season.
RAHELA
RAHELA
“African-rooted design, handcrafted in sustainable cotton.”
Founded by Rahel Edegilign, RAHELA is an African-rooted Ethiopian brand making Afrocentric contemporary clothing and apparel. The name honors the designer, with the added "A" standing for Africa. Every piece is handmade using sustainable cotton textile.
Rahela steps onto the runway at IRMEJA, part of a nine-house lineup.
DECHASE
DECHASE
“Timeless Ethiopian leather craftsmanship built to travel far.”
Founded by Tewodros Abraham in 2016, DECHASE blends contemporary design with Ethiopian craftsmanship to create timeless leather footwear. Inspired by African heritage, the brand delivers exceptional quality and meaningful cultural connections worldwide.
DECHASE steps onto the IRMEJA runway, marking its place among nine houses this season.
QUEEN'S
QUEEN'S CLOSET
“Timeless ceremony woven into modern occasion wear.”
Founded by Kal Tesfaye, Queen's Closet is a luxury fashion brand creating handmade occasion gowns from handwoven Ethiopian fabrics, blending traditional craftsmanship with modern design. Every piece is thoughtfully crafted with exceptional attention to detail, elegance, and quality.
Queen's Closet arrives at IRMEJA among nine designers redefining the runway.
MAKLUSIVE
MAKLUSIVE
“Couture meant for the few, executed with precision for the family.”
Founded by two sisters, Maklusive is a modern couture brand where the name "Mak" honors their father, while "lusive" reflects the creation of exclusive pieces. Led by award-winning designer Soliana Makonnen, the brand showcases exceptional craftsmanship.
Maklusive joins nine houses shaping the runway at IRMEJA.
LUGO
LUGO TAILORING
“Two generations, one seam.”
Founded by Lucy Goitom, Lugo Tailoring celebrates the connection between two generations through fashion. The name combines "Lu" from the founder's name and "Go" from her father's name, symbolizing heritage, family legacy, and the bond between generations.
Lugo Tailoring brings two generations of craft to IRMEJA, one of nine houses on the runway.
LIIA
LIIA
“Continental roots, clean lines, and an inheritance of legacy.”
Founded by Lia Yosief, Studio LIIA was created in honor of her grandmother, her greatest inspiration — a woman whose presence spoke before she did. This brand carries her memory forward, helping women feel seen, beautiful, and confident.
Studio LIIA joins eight other houses on the runway at IRMEJA.
